The premium healthy soup brand that allows consumers to travel the world through flavor from home
About the project:
Date: Fall 2020
This project was created in six weeks by myself and my two teammates, a fourth year graphic design student and a fellow third year industrial design student. My role on our team was to conduct materials and sustainability focused research, create industrial design ideations, and assists with graphic design ideation. The entire project was made virtually using zoom meetings and Miro, a collaborative virtual whiteboard.
The Design Goal:
The project design goal was to create a minimal carrying device and soup cup made with sustainable and temperature-regulating materials.
Our client is The Wok, a local Rochester restaurant serving Chinese, Japanese, Thai and Vietnamese meals.
Due to COVID-19, there has been a dramatic increase in online purchasing including food delivery. Food packaging methods today are poorly suited for this new reality. The common issues with the food packaging and delivery today include contamination, food damage, incorrect orders, and poor sustainability. How can food packaging be improved to address these issues?
Our target audience includes US adults seeking healthy and convenient meals to enjoy at home. In our research we found that people are currently seeking comfort food, but also fun and excitement to enjoy at home. My team discovered that premium ingredient, international soups can fulfill these needs.
The Final Product
The Carrying Device
The final carrying device design is made from corrugated cardboard because it is a low cost, environmentally friendly, and temperature regulating material. The device safety holds 4 soups cups and can remain stable in a during transportation. The design utilizes a minimal amount of material and the entire box can be recycled.
The Soup Cups
The soup cup designs are made from a heavy waterproof paper design that is biodegradable. The sunken lid design helps insure no spillage occurs and the sticker design insures the safety of the contents. Each flavor of soup has its own fun and informative sticker seal.
Online Order Design
The online order page include all the valuable information the customer needs including the nutritional value of each soup flavor and delivery information in an appealing design.