Starbuck's new Rainforest Alliance Certified line of at home coffee
About the project:
Date: Fall 2020
This project was created in eight weeks by myself and my two teammates, a fourth year graphic design student and a fellow third year industrial design student. My role on our team was to conduct materials and sustainability focused research, create industrial design ideations, build and test prototypes, and assists with graphic design ideation. The entire project was made virtually using zoom meetings and Miro, a collaborative virtual whiteboard.
In addition to being taught by a graphic design professor, Lorrie Frear, and industrial design professor, Dan Harel, this project was sponsored by ChaseDesign and we were advised by Jon Cammarata and Leah Kotas.
The Design Goal:
The project design goal was to create packaging and merchandising concepts for a new line of Starbucks products that are sustainably-sourced and Rainforest Alliance Certified.
The world is facing a crises on global scale cause by humanity. Large brands need to do their part to protect the people and the planet. Our goal is to create a sustainably-forward and educational sub-brand of coffee that’s good for people and the planet.
The target audience for this project includes current at home Starbuck brand users and environmentally-conscious young coffee drinkers seeking new ways to vote with their dollar for the protection of the planet and it's people.
Initial sketching was done by the entire team and ranked on a mild to wild scale to help better understand our ideas. Moving forward we ranked sketches against criteria chosen from our research and I produced physical prototypes to test the best ideas.
Cost and Materials Analysis