Starbuck's new Rainforest Alliance Certified line of at home coffee
About the project: 
Date: Fall 2020
The Team:
This project was created in eight weeks by myself and my two teammates, a fourth year graphic design student and a fellow third year industrial design student. My role on our team was to conduct materials and sustainability focused research, create industrial design ideations, build and test prototypes, and assists with graphic design ideation. The entire project was made virtually using zoom meetings and Miro, a collaborative virtual whiteboard.
The Advisers: 
In addition to being taught by a graphic design professor, Lorrie Frear, and industrial design professor, Dan Harel, this project was sponsored by ChaseDesign and we were advised by Jon Cammarata and Leah Kotas.
The Design Goal:
The project design goal was to create packaging and merchandising concepts for a new line of Starbucks products that are sustainably-sourced and Rainforest Alliance Certified. 

The Challenge:
The world is facing a crises on global scale cause by humanity. Large brands need to do their part to protect the people and the planet. Our goal is to create a sustainably-forward and educational sub-brand of coffee that’s good for people and the planet.
The Audience: 
The target audience for this project includes current at home Starbuck brand users and environmentally-conscious young coffee drinkers seeking new ways to vote with their dollar for the protection of the planet and it's people.
Design Process
Initial sketching was done by the entire team and ranked on a mild to wild scale to help better understand our ideas. Moving forward we ranked sketches against criteria chosen from our research and I produced physical prototypes to test the best ideas.
Mild side of sketches of ground and whole bean coffee packaging
Mild side of sketches of ground and whole bean coffee packaging
Wild side for sketches of ground and whole bean coffee packaging
Wild side for sketches of ground and whole bean coffee packaging
Sketches for K-pods and K-pod containers
Sketches for K-pods and K-pod containers
Sketches for a point of purchase display
Sketches for a point of purchase display
Final Product

Our final design choice for packaging is a sleek cylindrical design made of compostable paper board and compostable ink to match our brand message. We chose all three variations to match in order to emphasize unity of the sub brand. The dark, warm, color choice emphasizes the rich flavor of the coffee and catches the consumer's eye.

The point of purchase display focuses on educating the consumer in an easy to understand way. The cylindrical design theme of the coffee containers continues to the point of purchase to further emphasize the design system. We also chose MDF that has a natural look and finish to match the message of the containers. The entire design fits within Starbuck's in store aesthetic. 

Container and K-Pods
Container and K-Pods
Back of Container
Back of Container
K-Pods
K-Pods
Point of Purchase
Point of Purchase
Point of Purchase Base
Point of Purchase Base
Cost and Materials Analysis 
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